THIS vegan bacon and chicken is launching in 544 Sainsbury’s stores across the U.K.
The brand – which is already available to buy in Tesco, Waitrose, Holland & Barrett and several other outlets – announced the news on Instagram.
THIS bacon in Sainsbury’s
The company shared an image of its vegan bacon and chicken.
It captioned the image: “544 Sainsbury’s stores – here we come. YEEEEEE budddddddy. Thanks fam, for the massive support and helping us get to this level [sic].”
The latest announcement follows more big news: earlier this week it was revealed that Michelin-starred eatery the Harwood Arms, in London became the first of its kind to serve vegan meat, as part of a veggie Scotch egg dish.
In a statement sent to Plant Based News, Andy Shovel, co-founder of THIS, said that meat alternatives have ‘often been met with skepticism by Michelin-starred restaurants and chefs’, so he was ‘actually quite emotional’ when the Harwood Arms team said they wanted to put THIS on the menu.
He added that the collaboration represents ‘a major step forward in plant-based food innovation’ where products are now so realistic, they are welcomed into the world of fine dining.
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