With 13% more DREAMSTRIKE+ Super-foam than the Supernova Rise, the new Supernova Prima – launching in a Preloved Scarlett/Solar Red colourway (the first of five colourways) – is the most comfortable running shoe yet from adidas.
The Supernova Prima is packed with more DREAMSTRIKE+ super-foam than any other adidas running shoe yet, inspired by and built for the most driven everyday runners.
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Comfortable cushioning
JT Newcomb, Category Director, adidas Running Footwear, said: “Comfort has always been a key focus of the Supernova family. Through the testing process, we found that as runners develop, and as many start to think about taking their performances to the next level, they often seek out both extra cushioning and reliable stability.
“With Supernova Prima, we want to elevate everyday runs by providing more comfort than ever, as well as just the right level of support. Our team is ever inspired by runners’ progressing ambitions, and here we are striving for an experience that rewards those goals.”
DREAMSTRIKE+ foam provides runners with unparalleled comfort as they venture out on their everyday runs. The extra 4mm of foam content is especially targeted under the ball of the foot, amplifying the cushioning of Prima from heel to toe.
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Extra support
The more cushioned midsole also works in tandem with the innovative new LIGHTTRAXION outsole – ergonomically designed to complement the mid and forefoot – keeping the shoe light and grip strong.
The outsole is complemented by the wider Support Rods, which are slightly firmer than in the Rise, meaning the forefoot lands more supported.
The shoe’s multi-layered comfort heel fit pillow combines cushy foam and gentle textile, working in tandem to lock in and secure the heel in soft support. The heel construction works together with the open-patterned engineered mesh upper and soft eyestay design to deliver a plush, confident fit, all run long.
The new Supernova Prima comes in a Preloved Scarlett colorway for women with Purple Burst details, for R3 799. Visit adidas.co.za or follow the conversation on Instagram and Twitter using #adidassupernova Prima and @adidasrunning.
Author: Pedro van Gaalen
When he’s not writing about sport or health and fitness, Pedro is probably out training for his next marathon or ultra-marathon. He’s worked as a fitness professional and as a marketing and comms expert. He now combines his passions in his role as managing editor at Fitness magazine.
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