Adidas Launches Fresh Orange Spark Colourway for Comfort-Tuned Supernova Franchise

Adidas has unveiled updated colourways of its revamped SUPERNOVA franchise in fresh new hues inspired by the joyfulness of a run.

Recoded in a distinguishable and vibrant Orange Spark, which will feature throughout adidas’ collections this year, the shoes are complimented by matching apparel pieces, including and a women’s hoodie, shirt, shorts, bra, cap and socks.

New models

The SUPERNOVA franchise includes the award-winning SUPERNOVA RISE, alongside two new models available to buy for the first time:

• SUPERNOVA SOLUTION
• SUPERNOVA STRIDE

All three silhouettes feature adidas’ re-engineered super foam – Dreamstrike+ – inspired by the LIGHTSTRIKE PRO foam used in the record-breaking Adizero franchise, but with an updated formula to offer unparalleled comfort and cushioning.

Alongside the Dreamstrike+ foam, the three models feature:

SUPERNOVA RISE

• SUPPORT RODS: The sole of every Rise is packed with a system of dense bottom-loaded foam ensuring neutral support from heel to toe, for super-smooth transitions to help runs flow effortlessly.
• COMFORT HEEL FIT: A combination of softly supportive cushioned foam and gentle textile around the heel, working in tandem to hug the heel with comfortable support.

SUPERNOVA STRIDE

• CARRIER EVA: The forefoot cushioning is supported by a complementary carrier EVA, to ensure runners’ transitions are both dynamic and supportive.
• ADIWEAR OUTSOLE: An innovative outsole made of durable rubber provides optimal traction. We’ve even added strategically designed cutouts to ensure grip where you need it most.

SUPERNOVA SOLUTION

• STABILITY SUPPORT RODS: Dual-density support rods and optimized geometry on the medial side, for better support where runners need it. 
• ADIWEAR OUTSOLE: An innovative outsole made of durable rubber provides optimal traction, with strategically designed cutouts to ensure grip where runners need it most.

All are designed to re-define the standards of comfort and built in response to the need for a comfortable everyday running shoe.

The SUPERNOVA RISE is priced at R2999 SUPERNOVA SOLUTION is priced at R2999 and the SUPERNOVA STRIDE at R2499.

For more info, visit adidas.co.za or follow the conversation on Instagram and Twitter using #adidassupernova and @adidasrunning.

Author: Pedro van Gaalen

When he’s not writing about sport or health and fitness, Pedro is probably out training for his next marathon or ultra-marathon. He’s worked as a fitness professional and as a marketing and comms expert. He now combines his passions in his role as managing editor at Fitness magazine.