Adidas supports moms with new Stay In Play PowerImpact Maternity Bra

Adidas launched its latest product offering designed to support athletes during their pregnancy and postpartum journey with the Stay In Play PowerImpact Maternity Bra.

Blending comfort and technology, the new bra helps breastfeeding mothers stay comfortable and active, featuring adidas’ Stay In Play tech to provide protection against leaks.

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Optimum versatility and comfort

Recognising the diverse pre and postpartum journeys of every mother, the new bra has been designed to provide optimum versatility and comfort.

The bra features highly absorbent pads crafted with adidas’ Stay in Play technology, building on period-proof product innovation to help provide protection against leaks. marks the next step in adidas Training’s commitment to help female athletes feel and realise their strength, by providing products which support all stages and training journeys.

Allowing for accessible nursing, women can use the easy-to-open clipping system with one hand for unhindered breastfeeding access, whether on the go or in the gym.

Providing adaptive support for low to medium impact movements, with adjustable straps and underband, and a racer-back, the bra is designed to flex with the wearer throughout the postpartum journey.

Completing the fit, second-skin fabrics and a bonded neckline provide ultimate comfort. Available in black or vibrant purple, the bra is made in part with recycled materials and utilises adidas performance technology AEROREADY for additional airflow and breathability.

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Ultimate practicality, flexibility, and comfort

“We’re so excited to launch this new maternity bra, allowing new mothers to access the sport they love throughout their pre and postpartum journey,” said Aimee Arana, SVP General Manager of Adidas Sportswear & Training.

“Crafted specifically with their needs in mind, the bra provides ultimate practicality, flexibility, and comfort to support even the most dynamic of days – allowing mothers to determine the training journey which works for them. We hope our community feel empowered to move freely as they enter this new chapter.”

The adidas Stay In Play PowerImpact Maternity Bra is available on adidas.co.za and from selected retail stores.