PUMA x HYROX collection gets fresh update

PUMA has unveiled its hotly anticipated second collection of PUMA x HYROX co-branded apparel and footwear.

Built with HYROX athletes in mind, the collection features new footwear silhouettes and apparel designs, helping you train harder, race smarter, push past limits and go wild; whether you’re gearing up for your first HYROX event or chasing a new personal best.

The collection made its race debut at the HYROX World Championships Chicago, worn by Elite 15 athletes including Men’s Pro World Record holder Hunter McIntyre, Women’s Open World Record holder Lucy Procter, and UK athlete Jake Dearden.

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Comfy and dry

Featuring PUMA’s innovative CLOUDSPUN and LUXFIT technologies, the apparel range is designed to keep HYROX athletes of all levels comfortable and dry throughout their training block and race day.

The CLOUDSPUN premium-brushed material provides racers with the softest training gear on the market, as the THERMOADAPT moisture-wicking technology cools you down when you are hot and deactivates once cooling is complete, optimising comfort and performance.

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Women-specific design

For the first time ever, selected items in the women’s range will use SHAPELUXE fabric, made with LUXFIT and LYCRA® ADAPTIV technology to create a customised second skin fit that moves with you.

Key items in the women’s collection include the essential tight, the 3” tight short and a high-neck bra. The new men’s range features a tee, 2-in-1 train short and a hoodie.

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Fast footwear

There are also exciting updates for PUMA’s iconic footwear, with Deviate NITRO™ 3 and Deviate NITRO™ Elite 3 receiving a vibrant colour refresh guaranteed to standout on race day.

Deviate NITRO™ Elite 3 – the shoe of choice for PUMA’s elite HYROX athletes – is optimised to be lightweight and built for speed.

The ultimate race day runner features PUMA’s innovative NITROFOAM™ ELITE for best-in-class responsiveness and energy return.

Strategically placed PUMAGRIP ensures unrivalled traction through exercises, with a specially engineered PWRPLATE makes racing feel effortless.

Infused with PUMA’s unique NITROFOAM™ and a less aggressive PWRPLATE than its Elite counterpart, Deviate NITRO™ 3 is your reliable and responsive racer that features more of PUMA’s industry-leading PUMAGRIP, ensuring you stay on your feet from start to finish.

The Deviate NITRO™ 3 and Deviate NITRO™ Elite 3 from the new collection dropped exclusively at the HYROX World Championships Chicago from 11 June. The full collection launched globally on 19 June, available to purchase at HYROX events, on HYROX World, on PUMA.com, in PUMA flagship stores and in selected retailers.

For more information visit www.puma.com and follow @PUMATraining, or visit www.hyrox.com and follow @hyroxworld.