Adidas has unveiled the latest member of its most iconic running shoe franchise – the Ultraboost Light.
Testament to their constant strive to take innovation to the next level, and in response to consumer feedback, the new Ultraboost Light has a ground-breaking new material at its core – Light BOOST.
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Lighter material
Marking a decade since the introduction of BOOST technology, the new and improved Ultraboost Light benefits from 30% lighter BOOST material, resulting in a performance running shoe designed to offer epic energy, ultimate cushioning, and unrivalled comfort and responsiveness.
Taking runners’ experiences to the next level, the all-new Ultraboost Light also boasts:
- A redesigned Linear Energy Point (LEP) found on the sole of the shoe, reworked to optimise responsiveness and working in harmony with the new Light BOOST material.
- PRIMEKNIT+ upper for an adapted fit that offers the ultimate breathability and comfort.
- Continental™ natural performance rubber provides optimum traction in all weather conditions.
- A 10% lower carbon footprint* compared to previous versions.
The new Ultraboost Light launches in a white colourway, featuring solar red and core black detailing, and is now available from adidas concept stores countrywide, online at adidas.co.za and on the adidas app.
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Special anniversary edition
To celebrate the 10th anniversary of BOOST technology, adidas is also revealing a special edition version of the adidas Ultraboost Light with a dedicated colourway.
The 10th-anniversary edition comes in a primarily black colourway, with black and yellow detailing – the same design that was found on the first-ever adidas silhouette with BOOST technology, the Energy Boost.
Follow the @adidasZA #ULTRABOOST conversation on Instagram for more information.
Author: Pedro van Gaalen
When he’s not writing about sport or health and fitness, Pedro is probably out training for his next marathon or ultra-marathon. He’s worked as a fitness professional and as a marketing and comms expert. He now combines his passions in his role as managing editor at Fitness magazine.
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