Adidas expands its fastest franchise with launch of Adidzero Boston 12 and Adios 8

adidas introduces the Adizero Boston 12 and Adizero Adios 8 – the latest additions to its award winning Adizero franchise.

Both shoes have a long history of serving the different needs of adidas’ fast running community, having originally launched in 1982 and 2008 respectively.

Athlete tested

A testament to adidas’ continued determination to push the boundaries of innovation forward, the Boston 12 was tested across 19 sessions with its pro athletes in Kenya, including Peres Jepchirchir, Abel Kipchumba and Angela Tanui.

“At adidas, we work with some of the most successful elite athletes on the planet. So listening closely to them and implementing their invaluable feedback is a crucial part of the development process of new products,” commented Charlotte Heidmann, Senior Global Product Manager, Running Footwear at adidas.

The unique insights obtained during those sessions were leveraged throughout the development process to ensure this shoe would best serve the needs of adidas’ ambitious running community.

The result is the Adizero Boston 12, which is designed to give runners the race feeling on fast training runs, with high-performance technology inside a training shoe.

The Adizero Adios 8 is a racing allrounder that, thanks to its lightweight design in combination with a low profile and responsive midsole, offers runners a direct and snappy feeling in races and speed workouts.

Train to race with the Adizero Boston 12

Taking runners from training to race day, the Adizero Boston 12 is a lightweight, fast and cushioned training shoe, featuring a range of technological updates including:

• ENGINEERED MESH: Helping runners take on their tempo training runs with a breathable fit. Experience the targeted support of engineered key zones that provide both midfoot lockdown and forefoot flexibility.
• ENERGY RODS 2.0: Feel high-performance midsole stiffness with the glass-fibre infused Energy Rods 2.0. A holistic system designed for a seamless transition from heel to toe, bringing race-day performance to high-speed training runs.
• LIGHTSTRIKE PRO + LIGHTSTRIKE 2.0: A layered midsole construction consisting of adidas’ high-performance foam, LIGHTSTRIKE PRO, and the all-new LIGHTSTRIKE 2.0 is engineered to deliver a cushioned and dynamic ride. The Continental™ outsole provides superior grip in the most demanding conditions.
• MADE IN PART WITH RECYCLED MATERIALS: Made with at least 50% recycled materials in the upper, this product represents just one of adidas’ solutions to help End Plastic Waste.

Race to win with the Adizero Adios 8

When it comes to race day, the new Adizero Adios 8 is a purpose-built racing shoe designed to help runners achieve their best times. New tech features of the model include:

• LIGHTWEIGHT MESH UPPER: The all-new upper construction of the Adios 8 is stripped back, making it the lightest Adios ever. With the new micro-fit pattern, the shoe still locks runners in during high-speed races.
• ENERGYTORSION ROD 2.0” The updated ENERGYTORSION ROD 2.0 is embedded in the midsole and features a new third rod that runs from the midfoot to the forefoot for a snappy toe-off.
• LIGHTSTRIKE PRO + LIGHTSTRIKE 2.0: Experience an enhanced low-stack midsole construction. Featuring adidas’ LIGHTSTRIKE PRO foam in the forefoot and the all-new LIGHTSTRIKE 2.0 in the heel and midfoot area. This combination gives runners a cushioned landing and a dynamic spring feeling. Continental™ rubber on the outsole provides superior grip in all road racing conditions.
• MADE IN PART WITH RECYCLED MATERIALS: Made with at least 50% recycled materials in the upper, this product represents just one of adidas’ solutions to help End Plastic Waste.

The Adizero Boston 12 and Adios 8 are available via the adidas app, online adidas.co.za/adizero-running and in stores.