Training equipment brand Force USA launches partnership with Sportsmans Warehouse

Force USA, a fitness brand built around making serious training more accessible without the need for a commercial gym budget or footprint, has officially launched in Sportsmans Warehouse nationwide.

The global fitness brand brings its All-In-One trainers and wider strength, cardio and conditioning range to South Africa, giving consumers more options for training at home.

Making Training Equipment Accessible

Founded on the belief that effective training equipment should deliver more without taking up unnecessary space, Force USA created the All-In-One training category, bringing multiple training functions together in a single system.

The approach allows users to build more complete training setups without the need for multiple machines or a large dedicated training space.

The launch marks a new retail partnership between Force USA and Sportsmans Warehouse, bringing the global fitness brand into the retailer’s offering for the first time. The partnership gives South African consumers a new way to access Force USA’s range and experience its approach to flexible, performance-led training.

“For years, people in South Africa who wanted commercial-grade training results to have had to choose between a full gym membership or settling for entry-level home equipment,” says Simon Heinrich, International Sales Manager at Force USA.

“Force USA closes that gap. Our All-In-One trainers give people the depth of a fully equipped gym in a fraction of the space, and launching with Sportsman’s Warehouse means South Africans can finally access that experience at home.”

Built Around the All-In-One Trainer

Two products anchor the South African launch and demonstrate what sets Force USA apart: the C10 All-In-One Trainer & Sliding Bench and G3 All-In-One Trainer.

• The C10 features a patent-pending central cable system, six pulley stations and dual 200-degree adjustable upright pulleys, together with the C10 Sliding Bench. Designed to offer a well-rounded training experience in one setup, it brings a broad range of training options to a compact footprint.
• The G3 All-In-One Trainer combines a Smith Machine, Functional Trainer, Power Rack, Core Trainer and Multi-Grip Chin-Up Station, with optional upgrade kits available.

Together, the C10 and G3 demonstrate Force USA’s approach to bringing multiple training capabilities into a single system.

The Wider Range: Strength, Cardio and Conditioning

Beyond its All-In-One trainers, Force USA’s wider range covers strength, cardio and conditioning, offering equipment for different training goals.

• Strength: The Force USA range includes versatile equipment designed to support a variety of strength-training needs, including the C10 Functional Trainer, G3 All-In-One Trainer and Compact Leg Press & Hack Squat.
• Cardio and conditioning: The range also includes equipment such as the Stepper, designed for high-intensity cardiovascular conditioning, alongside other cardio and conditioning solutions for a complete training setup.

“The arrival of Force USA marks an exciting new addition to the Sportsmans Warehouse offering.” says Nicole Schumann, Marketing Manager at Sportsmans Warehouse.

“We’re proud to bring the brand into our fitness range, giving our customers access to quality home gym equipment for those who want more from their training. With a focus on quality, versatility and performance, Force USA offers equipment designed to help take home training to the next level.”

From building strength and improving conditioning to creating a more complete training setup, the range offers solutions for taking training further, without requiring a commercial gym environment.

The Force USA collection is now available to explore at Sportsmans Warehouse nationwide, in stores and online, giving consumers the opportunity to find equipment suited to their individual training goals.

Author: Pedro van Gaalen

When he’s not writing about sport or health and fitness, Pedro is probably out training for his next marathon or ultra-marathon. He’s worked as a fitness professional and as a marketing and comms expert. He now combines his passions in his role as managing editor at Fitness magazine.