adidas produces Road to Paris docuseries to celebrate SA athletes

Adidas has released an original docuseries, “Road to Paris”, a captivating six-part series offering an exclusive look into the lives of six distinguished adidas athletes as they prepare for the 2024 Paris Olympic Games.

As team South Africa competes at Paris 2024 for the Summer Olympics. “Road to Paris” celebrates a diverse group of athletes, each bringing a unique story of dedication, perseverance, and triumph.

The docuseries aims to inspire viewers by showcasing the relentless pursuit of excellence and the personal sacrifices these athletes make to achieve their dreams.

Incredible athlete stories

These featured athletes who have put in the hours and training to make their mark on the world stage include:

Jo-Ané van Dyk (26) – Track and Field (Javelin)

Jo-Ané’s journey is one of resilience and determination, showcasing her unwavering commitment to excel in her sport.

Onthatile “Thati” Zulu (24) – Hockey

Thati’s narrative highlights her passion for hockey and her drive to represent her country globally.

Boipelo Awuah (19) – Skateboarding

The youngest of the group, Boipelo’s story is filled with youthful energy and the spirit of breaking barriers in skateboarding.

adidas is proud to bring these stories to life, providing fans and sports enthusiasts around the world with a deeper understanding of what it takes to compete at the Olympics.

The series delves into the rigorous training regimens, personal challenges, and the emotional highs and lows that define the athletes’ journeys.

The film reminds athletes, whether competing as elite athletes or at grassroots levels, to reframe pressure and focus on the positive rallying cry ‘You Got This’ as they walk onto the biggest stage of the world.

Celebrating incredible athletes

“We are excited to share ‘Road to Paris’ with the world,” said Kate Woods, Senior Brand Director at adidas South Africa.

“This docuseries not only celebrates the incredible talents of these athletes but also highlights their personal stories, which we hope will inspire and motivate viewers to pursue their dreams with the same passion and determination.”

In celebration of the Olympics, adidas unveiled a range of footwear and apparel representing the passion that burns within every athlete competing on the global sporting stage.

The fire that drives athlete icons is reflected in the sole of the shoe, featuring a bold orange colourway, applied across a broad range of multi-sport products, covering 41 sports and 9 sponsored countries, united by one collection.

The adidas 2024 athlete pack is available from select retail stores and www.adidas.co.za.

Author: Pedro van Gaalen

When he’s not writing about sport or health and fitness, Pedro is probably out training for his next marathon or ultra-marathon. He’s worked as a fitness professional and as a marketing and comms expert. He now combines his passions in his role as managing editor at Fitness magazine.