Adidas has unveiled its latest high-performance footwear iteration, the Dropset 3 to help millions of gym-goers perform strength training in the correct footwear.
The adidas Dropset 3 is designed specifically for the demands of weight-based exercises, offering enhanced stability, breathability, durability, and grip to help athletes go from strength-to-strength with lifts, sets and reps.
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Hindering not helping
Adidas collaborated with expert sport physical therapist, Dr Leada Malek, PT, DPT, to underline the research-backed implications of wearing non-optimal footwear while strength training.
“Unknown to many, their current choice of footwear is not optimising their strength performance and, in many cases, hinders it through increasing their energy exertion, risk of injury and interfering with normal foot function,” explains Dr Leada.
“In fact, research shows that footwear, which is fit for the individual and the demands of strength-based exercise, can positively impact posture, reduce pain and injury risk as well as enhance quad activation.
“This shows that adequate footwear is a crucial aspect in helping athletes remain consistent with their participation so they can achieve their training goals. When selecting the optimal strength shoe, gym-goers should always consider the support, stability, cushioning and grip that it offers.”
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The wrong shoe choices
To better understand how common the use of incorrect footwear during strength training is, adidas commissioned global research and found that seven in 10 people are wearing the wrong footwear while strength training, with nearly a third opting to wear running trainers and three in 10 wearing everyday trainers.
The survey also explored gym-goers’ rationale behind their current footwear choice, uncovering that one in four have not heard of strength-tailored footwear and around one in five gym goers report ‘flat soles’ as an influential factor when choosing their strength training shoes – suggesting more awareness is needed on the benefits that these can provide. Comfort was also a popular reason, followed by support and grip.
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Designed for explosive movements
The new offering marks the next step in adidas Training’s commitment to help next-gen athletes feel and realise their strength, so they can achieve their fitness goals with confidence, building on its recent mission to address intimidation in the gym – gymtimdation – and establishing longstanding collaborations with sport powerhouses such as Les Mills and Tonehouse.
Designed for the explosive movements of strength training, built with athletes in mind and set to be put through its paces by Les Mills and Tonehouse’s leading instructors, adidas’ Dropset 3 offers new, tailored enhancements.
Providing each wearer with added stability, breathability, durability, and grip, the new silhouette features adidas’ HEAT.RDY technology and an upgraded geofit construction to help keep feet cool, comfortable and support.
Key features in the new adidas Dropset 3 include:
- Low midsole: With a 6mm drop height, it provides a flat grounded feeling for controlled stability, distributing weight evenly while transferring force from feet-to-ground, for a more accurate alignment whilst weight training.
- TRAXION® rubber: The multi-directional outsole features TRAXION® rubber to give added grip, helping the athlete to feel locked to the ground and reduce slipping.
- Integrated airflow window: Strategically placed in the sole’s TORSION SYSTEM, the window works with the upper knitted mesh material to provide the athlete with added ventilation and keep them cool.
Speaking on the tailored footwear, Aimee Arana, adidas Global, General Manager, Sportswear & Training, said: “At adidas Training, we are committed to supporting our athletes on their respective training journeys and want to help optimise their performance at every step. Knowing how many individuals are unknowingly wearing the incorrect footwear while performing strength-based exercises underlines the additional awareness that is required. We know this type of training is a priority for next-gen athletes, so we are proud to be able to offer them a solution that can bring stability and strength to their routine.”
The new Dropset 3 is available via selected retail stores, and online at adidas.co.za.
Author: Pedro van Gaalen
When he’s not writing about sport or health and fitness, Pedro is probably out training for his next marathon or ultra-marathon. He’s worked as a fitness professional and as a marketing and comms expert. He now combines his passions in his role as managing editor at Fitness magazine.
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