PUMA is celebrating the women who make up the core of the brand and reject the “one-size-fits-all” approach to fitness by telling stories of inspiring employees and launching the SHAPELUXE training collection.
Luxurious and form-fitting
The range features innovative, high-performance, form-fitting pieces that seamlessly move with your body using LYCRA® ADAPTIV materials.
The new LYCRA® ADAPTIV fibre is engineered to deliver sculpting and support while being stretchy, breathable and comfortable.
The PUMA SHAPELUXE training collection is available in four colourways: PUMA Black, Lime Pow, Gamet Rose and Teak, and includes:
- Move SHAPELUXE Bra: A low support bra with engineered support. R1,099
- SHAPELUXE Seamless Tight: A high waist fit, full length with engineered support. R1,399
- 4Keeps SHAPELUXE Bra: A medium support, thin racerback silo bra with a seamless waistband. R1,499
- SHAPELUXE Seamless Short Tight: 6” inseam with high waist and engineered sculpting fit. R1,099
Celebrating women
To bring the collection to life this International Women’s Day, PUMA will share the inspiring story of its own employees and the wider PUMA fam from across the globe, each sharing how they found confidence through the power of movement.
To find out more about their stories, follow @pumatraining on Instagram.
Shop the full PUMA SHAPELUXE collection from 19 March in PUMA Retail stores and PUMA.com.
Author: Pedro van Gaalen
When he’s not writing about sport or health and fitness, Pedro is probably out training for his next marathon or ultra-marathon. He’s worked as a fitness professional and as a marketing and comms expert. He now combines his passions in his role as managing editor at Fitness magazine.
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