PUMA Drops Two New Deviate Models, Destined To Deliver Your PB

PUMA launches two new Deviate models designed to help you break your PB and achieve peak performance during training and racing.

With the third iteration of Deviate, PUMA is redefining speed in a way the running scene is yet to experience, empowering runners to unlock new performance levels.

The PUMA Deviate NITRO™ 3 supports successful training miles while the PUMA Deviate NITRO™ Elite 3 serves up sheer speed, propelling you to a PB on race day.

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Don’t accept normal standards

Embodying PUMA’s relentless pursuit of excellence in performance footwear, the Deviate range provides runners with the confidence to hit the road, making every step count.

To challenge the status quo. Deviate shoes inspire you to not just go beyond your boundaries but shatter them in emphatic style.

This new offering sees Deviate served up in two distinct models; Deviate NITRO™ 3 – a premium everyday hero – and Deviate NITRO™ Elite 3 – an elite race-day shoe that has already been making serious statements on the road.

Deviate NITRO™ 3

The Deviate NITRO™ 3 is an everyday source of speed that runners can trust week after week, mile after mile. The shoe is engineered with even more of PUMA’s cutting-edge NITROFOAM™ technology to deliver supreme cushioning and responsiveness, elevating the legacy of its award-winning predecessor.

The carbon fibre PWR Plate offers a smoother and more consistent source of speed, resulting in an explosive toe-off that propels runners beyond their normal limits, whilst PUMA’s unrivalled PUMAGRIP enables multi-surface traction in even the most testing conditions.

A lightweight engineered mesh upper features strategically placed PWR Tape to provide support in high stress areas, with a padded collar offering additional comfort and fit. Lighter than ever, the Deviate NITRO™ 3 continues to grow closer to its raceday counterpart.

Deviate NITRO™ 3 specifications:

• Price: R3,799
• Weight: 265g (UK8)
• Stack Height: 29mm – 39mm

Deviate NITRO™ Elite 3

Bringing the speed, Deviate NITRO™ Elite 3 is PUMA’s lightest ever race-day shoe, designed for runners on the PB pursuit.

Reserved for those who want to standout and make a statement, Deviate NITRO™ Elite 3 features more of PUMA’s innovative NITROFOAM™ Elite – the elite version of its advanced nitrogen-infused foam technology – that gives runners superior energy return, whilst an improved, stiffer carbon fibre PWR Plate increases propulsion and allows wearers to unlock maximum speed.

The mono-mesh upper enhances breathability and is reinforced with PWR Tape in prominent stress areas, underpinned by best-in-class PUMAGRIP that ensures multi-surface traction whatever the raceday conditions.

Weighing in at just 194g (UK8), Deviate NITRO™ Elite 3 is now one of the lightest race-day shoes on the market and is destined to propel you to your PB.

PUMA Deviate NITRO™ Elite 3 Specifications:

• Price: R5,399
• Weight: 194g
• Stack Height: 32mm – 40mm

The Deviate NITRO™ 3 and Deviate NITRO™ Elite 3 Fireglow colourway will be released globally from 1 July on PUMA.com, in PUMA Retail stores, Totalsports and Sportsmans Warehouse. The Deviate NITRO™ Elite 3 prototype colourway will be released in limited numbers from June 17 on PUMA.com and selected retailers. For more info, visit www.puma.com.

Author: Pedro van Gaalen

When he’s not writing about sport or health and fitness, Pedro is probably out training for his next marathon or ultra-marathon. He’s worked as a fitness professional and as a marketing and comms expert. He now combines his passions in his role as managing editor at Fitness magazine.