PUMA unveils the rule-breaking Fast RB NITRO™ Elite

On its mission to rewrite the rules of speed and redefine innovation with rule-breaking (RB) technology, PUMA is defying all limits with the unveiling of the highly anticipated Fast RB NITRO™ Elite.

With an unapologetically, unconventional aesthetic, Fast RB NITRO™ Elite is packed with a mind-blowing 58mm of NITROFOAM™ Elite – PUMA’s most advanced foam technology – and three Carbon PWRPLATES.

And at 18mm above regulations, it offers a cheat code of cushioning, bounce, speed and responsiveness that releases a confidence in runners they’re yet to experience.

Locked between the layers of NITROFOAM™ Elite is not one, but three carbon PWRPLATE’s that are strategically placed for powerful propulsion, driving you forward in that pursuit of a personal best.

A unique, laceless mesh upper is reinforced with PUMA PWRTAPE, and PUMAGRIP provides multi-surface traction in even the most challenging conditions.

Fast RB NITRO™ Elite Specifications

• Weight: 355g
• Stack Height: 46mm/58mm

READ MORE | PUMA brings new meaning to max cushioning with new MagMax NITRO™

Pushing running technology boundaries

“Our elite race day running shoes are often confided to work within the rules, but with Fast RB NITRO™ Elite, we asked the question: what if we pushed running technology as far as we can?” said Romain Girard, Head of Innovation Design at PUMA.

“This is not just a running shoe; it’s a statement. Proof of our intent to not only be the fastest brand in the world, but the most innovative.”

Fast RB NITRO™ Elite enhances an already exceptional line-up of running shoes that includes the Deviate NITRO™ Elite 3 and Fast R NITRO™ Elite 2 – the latter of which took design and technology inspiration from the Fast RB NITRO™ Elite.

Fast RB NITRO™ Elite is available in two colourways:

1. Psychedelic Rush: The eye-catching hue is complemented by outlines of silver and a black PUMA formstrip to make runners feel their best as they step into their fastest stride.
2. Black-Sun Stream: Combines a sleek, black upper with a vibrant fireglow sole, providing runners with a higher contrast aesthetic.

Fast RB NITRO™ Elite will be available in South Africa early 2025. For more information, visit www.puma.com.

Author: Pedro van Gaalen

When he’s not writing about sport or health and fitness, Pedro is probably out training for his next marathon or ultra-marathon. He’s worked as a fitness professional and as a marketing and comms expert. He now combines his passions in his role as managing editor at Fitness magazine.