Step into the All-New PUMA Deviate Pure Nitro™

PUMA has revealed the all-new Deviate Pure NITRO™ – a non-plated running shoe that injects speed into everyday runs and is the missing piece to your shoe rotation.

The latest addition to the award-winning Deviate franchise, this is the first shoe in the line-up to be built using evolved NITROFOAM™ but does not feature PUMA’s PWRPLATE.

For runs with purpose, Deviate Pure NITRO™ strips back speed to its purest form, delivering a smooth, responsive and energy-fuelled ride that eats up the miles, getting faster with every step.

Perfect tempo partner

Light on your feet and easy on your legs, Deviate Pure NITRO™ weighs in at 220 grams – 30 grams lighter than its carbon-plated sister shoe, the Deviate NITRO™ 4, making this the perfect partner for smooth tempo runs.

The engineered mesh upper is breathable, with a plush collar and padded tongue that offer support and comfort. PUMA’s industry-leading PUMAGRIP outsole enables runners to hit the road with confidence, picking up speed whatever the weather.

“Deviate has been our leading franchise since PUMA relaunched in road running,“ said Romain Girard, VP Innovation at PUMA.

“Our ambition with Deviate Pure NITRO™ was to make speed more accessible but still retain the performance benefits that have made Deviate loved by runners across the globe. The result isn’t just a run; it’s an experience of natural speed.“

Deviate Pure NITRO™ Specifications:

• Weight: 180g (women’s UK4.5)
• Stack Height: 38mm/30mm
• Drop: 8mm
• Price: R3199

Deviate Pure NITRO™ launches globally on 4 June and will be available to purchase on PUMA.com, in PUMA Retail stores, Totalsports, Sportsmans Warehouse and Takealot. For more info, visit www.puma.com

Author: Pedro van Gaalen

When he’s not writing about sport or health and fitness, Pedro is probably out training for his next marathon or ultra-marathon. He’s worked as a fitness professional and as a marketing and comms expert. He now combines his passions in his role as managing editor at Fitness magazine.